On July 24, the Communication Council and Amafore presented the campaign “It’s your money, it’s your future,” which seeks to motivate workers to have more knowledge of individual savings accounts and Afores, as well as to highlight the solid contribution of companies in this long-term savings process. “It’s your money, it’s your future” and “companies contribute more to your retirement” are the axes of the campaign that will be broadcast for 5 months through radio, television, press and external media, as well as actions on social networks and within companies. Guillermo Zamarripa, president of Amafore, stated that the objective of the campaign is for workers to know more about their Afore, to take advantage of its benefits and manage it in the best way.